Surinder Sharma asked:
To come up with the best designs for your catalog one should follow some simple rules. Certain rules will help in making your corporate catalog design look outrageous and perfect.
1. Appeal to customer’s desire
Most of the time people buy something because they want to fulfill their want rather than need. They feel more satisfied on spending something they want. Therefore, it is essential to create a desire to buy. One needs to show the customer the kind of lifestyle they can attain and hence the product can be sold more. Also it is essential to pay attention to the text and copy, it should not be only describing the product in detail, but also should guide the reader how this would be helpful in achieving their desired lifestyle.
2. Design for the target audience
There is no other way out, one should design catalogue in a manner that it should appeal to the customers. It’s important to make a style of your catalog, so one should be very careful about who is our target audience. For example one should create different look for young people and different for older people. One should not forget, that first impressions last, so it is important to keep up with the design to make it most attractive.
3. Use of photos
It is quite understandable that one needs to cut the expenses while creating a catalog ant the product photo is the only place where clients cutback first and it hinders their success badly every time.
A great photo can help you to reach success immediately but a poor photo can influence a customer even not to buy your product. So it’s good to show fewer products on fewer pages to save on printing rather than cutting your sales with poor photos.
4. Set central items on the outside ends of the page
It is important to put out the most appealing products at the outside page on the top corners. As the reader naturally looks at the top right first then moves across the page to the other side. If they couldn’t notice anything convincing they’ll turn over the page.
5. Prospects to cross sell
Make an advantage of cross selling in your catalog; one can do this easily in the product copy or with call-outs, or by placing companion products together on the page.
6. Keep consistency in style and limiting the numbers. Keep your catalog simple
For consistency don’t use more than 3 fonts throughout your catalog. Try to choose the fonts which are easy to read and above that the style should match the lifestyle you aspire to express Moreover, keep the text spacing and placement next to images consistent. The same style of text should be consistent for common elements such as product name, product description, etc. Most customers like the catalogs which are simple, so don’t even over designed your catalog.
7. Use the consistent style in your issues to fortify your brand identity
Once you have established a good look, keep it for several and even if you plan to change, do it in small increments.
8. Explore the results
It’s equally important to analyze your profit results. By this analysis you can calculate the total cost of the catalog.
9. Fabricate for economy
Formats such as a standard full-size, slim-jim or digest-size catalog are the most economical catalog designs to print and mail.
Christine
To come up with the best designs for your catalog one should follow some simple rules. Certain rules will help in making your corporate catalog design look outrageous and perfect.
1. Appeal to customer’s desire
Most of the time people buy something because they want to fulfill their want rather than need. They feel more satisfied on spending something they want. Therefore, it is essential to create a desire to buy. One needs to show the customer the kind of lifestyle they can attain and hence the product can be sold more. Also it is essential to pay attention to the text and copy, it should not be only describing the product in detail, but also should guide the reader how this would be helpful in achieving their desired lifestyle.
2. Design for the target audience
There is no other way out, one should design catalogue in a manner that it should appeal to the customers. It’s important to make a style of your catalog, so one should be very careful about who is our target audience. For example one should create different look for young people and different for older people. One should not forget, that first impressions last, so it is important to keep up with the design to make it most attractive.
3. Use of photos
It is quite understandable that one needs to cut the expenses while creating a catalog ant the product photo is the only place where clients cutback first and it hinders their success badly every time.
A great photo can help you to reach success immediately but a poor photo can influence a customer even not to buy your product. So it’s good to show fewer products on fewer pages to save on printing rather than cutting your sales with poor photos.
4. Set central items on the outside ends of the page
It is important to put out the most appealing products at the outside page on the top corners. As the reader naturally looks at the top right first then moves across the page to the other side. If they couldn’t notice anything convincing they’ll turn over the page.
5. Prospects to cross sell
Make an advantage of cross selling in your catalog; one can do this easily in the product copy or with call-outs, or by placing companion products together on the page.
6. Keep consistency in style and limiting the numbers. Keep your catalog simple
For consistency don’t use more than 3 fonts throughout your catalog. Try to choose the fonts which are easy to read and above that the style should match the lifestyle you aspire to express Moreover, keep the text spacing and placement next to images consistent. The same style of text should be consistent for common elements such as product name, product description, etc. Most customers like the catalogs which are simple, so don’t even over designed your catalog.
7. Use the consistent style in your issues to fortify your brand identity
Once you have established a good look, keep it for several and even if you plan to change, do it in small increments.
8. Explore the results
It’s equally important to analyze your profit results. By this analysis you can calculate the total cost of the catalog.
9. Fabricate for economy
Formats such as a standard full-size, slim-jim or digest-size catalog are the most economical catalog designs to print and mail.
Christine
