Catalogs Blog – mail order catalogs

January 21, 2012

Jeep Parts Retailer Launches New Navigation about E-Commerce Site

Filed under: Mail Order Catalogs — Tags: , , , , , , , — @ 4:50 am


Columbiana, Ohio (PRWEB) December 20, 2011

4Wheel Drive Hardware, the nations largest mail order and Internet distributor of Jeep parts and accessories, has updated the navigation on its e-commerce site, 4WD.com, to make it easier for Jeep owners to find the parts and accessories they need. The new navigation system features a large drop-down menu that segments thousands of products into about 20 categories. Top-level product categories include replacement parts, bumpers, drivetrain products, lift kits, and exterior parts.

Automotive e-commerce sites often prompt users to specify a vehicle type before showing certain application-specific products. 4WD.com has streamlined this process by implementing one-click selection for the most popular Jeep models. These models include Jeep Wranglers, CJs, vintage Jeeps, and select Cherokees. Users also have the option of selecting year, make, and model from drop-down lists.

A robust, on-site search engine provides another means of finding Jeep parts and accessories. Jeep owners can search by product name, category, or even part number. An auto-fill feature in the search box presents options that adjust as the user types additional characters.

Other options on 4WD.coms main navigation bar include Shop by Brand and Shop Special Deals.

4Wheel Drive Hardware serves Jeep owners and enthusiasts with an industry-leading selection of Jeep accessories, including hard-to-find replacement parts and hardware. Jeep enthusiasts can shop Jeep parts at the 4Wheel Drive Hardware showroom in Columbiana, Ohio or at 4WD.com. The retailer also supports its customers with a call center and a printed catalog.

4Wheel Drive Hardware stays involved in the Jeep community through events, promotions, and social media activity on Facebook, Twitter, and YouTube. Jeepers can learn about upcoming events and promotions on these social media sites or by visiting 4WD.com.

About 4Wheel Drive Hardware: 4Wheel Drive Hardware has been a leading provider of Jeep tops, Jeep fender flares, Wrangler tires, Jeep lift kits, Wrangler parts, and other Jeep parts and accessories for more than 30 years. 4WD.com has the parts and products needed for any personal Jeep project. For more information, visit 4WD.com or call 800-555-3353.

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September 7, 2011

eCommerce Marketing Company Seeks Mom Entrepreneurs for Inclusion in Direct Mail Catalog


eCommerce Marketing Company Seeks Mom Entrepreneurs for Inclusion in Direct Mail Catalog

eCommerce Marketing Slideshow

La Quinta, CA (PRWEB) December 27, 2007

Hybrid Media Marketing, an ecommerce marketing company specializing in online lead generation through catalog marketing, is currently considering women-operated ecommerce retailers for inclusion in their spring ‘Family Favorites’ direct mail consumer catalog.

The unique ecommerce marketing strategy offers ecommerce retailers an opportunity to ‘lease’ space in a far-reaching direct mail catalog for a fraction of the cost of producing a full catalog.

Hybrid Media Marketing is currently running an aggressive promotion offering $ 700 off the published rates.

With a limited space of only 46 catalog pages available, ecommerce retailers are encouraged to apply for consideration immediately to secure placement.

A slideshow overview, detailing the ecommerce marketing process is available for viewing at http://www.slideshare.net/cokelly/e-commerce-conversion-marketing.

To be eligible for consideration, retailers must have an user friendly ecommerce website offering products that appeal to families with young children and grandchildren.

“We believe that 2008 will bring record success for small businesses and work at home moms than it is today because of switching in low-toned-cost, high making advertising. Our sole priority is helping the small business enjoy the exposure of their biggest competitors at a price that is affordable,” says Christine O’Kelly, founder of Hybrid Media Marketing (http://www.hybridmediamarketing.com).

The direct mail consumer catalog will ship to 50,000 US residents with a history of making online purchases.

“Direct mail catalogs work. Companies like L.L. Bean and Lillian Vernon have built billion dollar empires through catalog marketing alone. The trouble is that catalog production is far beyond the budget of most small retailers. Hybrid Media Marketing’s catalog strategy is designed specifically for the small retailers that cannot afford the astronomical costs of producing a full product catalog,” says O’Kelly.

By sharing catalog space with other retailers, small business drastically reduce the cost of catalog production and mailing, yet still reap the benefits inherent of direct mail catalog marketing.

“Direct mail catalog exposure presents an incredible opportunity for online retailers to get their products in front of a massive audience of targeted buyers. With the volume catalogs we deliver, even a 1% conversion rate equates to 500 sales. For the retailers whose average order is $ 50, one catalog run at this conversion rate would generate $ 25,000 in sales,” say O’Kelly.

The catalog is designed to introduce consumers to products and then drive buyer to the retailer’s possess ecommerce website where they then have the opportunity to acquainted additional products to increase total order purchases.

Retailers interested in being regard for the inclusion in the spring direct mail catalog can submit their requests through the reach form on the company’s website at http://www.hybridmediamarketing.com.

About Hybrid Media Marketing: Hybrid Media Marketing is operated by two mom-entreprenuers and is passionate about providing small businesses the leverage to build their businesses with unique and low-cost marketing strategies. Hybrid Media Marketing offers low-priced ecommerce marketing solutions for small businesses online retailers. The company’s unique direct mail catalog marketing strategy is intentional to drive online traffic in a way that is affordable for small businesses.

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